At this rate I suppose the next scoop will be that the proposed NASA funding cuts are the result of Elton John being brought in as a consultant for Rocket Man...
Thanks to Dominique Alyce for the photo
The amendment to be introduced this week to the House of Representatives would ensure parliament could vote on the drug if it was approved by the Therapeutic Goods Administration by making any decision "a disallowable instrument".Which to me sounds like something the 13th fairy at Sleeping Beauty’s christening would do but hey you voted for the bastards, not me.
"You may have seen the billboards around town: "Why can't you have a sick of work day?" is one example. It's all about the "Zero Movement", whose manifesto reads: "Rid the world of all the negative consequences that limit us all." A new message appears on the site every day, pseudo-philosophy dressed up as meaningful pronouncment." and then reveals that it's an advertising campaign.Which is fine, yeah, calm down, Antony. But then he continues:
Soon enough, the "movement" started appearing in online forums but the cultural jammers weren't far behind.Rather mortifyingly, the culture jamming site he refers to tells the reader:
They've bought billboards and the backs of magazines.Ouch!
They call themselves 'the zero movement', but what are they?
They're a bunch of advertising wankers pretending to be a grass-roots movement.
They're spending Coca-Cola's money to try to get you interested in drinking a product called 'Coca-Cola Zero'.
So what is this great new product? Well, if it's anything like the US version, it's a can of undisclosed ingredients mixed with a blend of aspartame and acesulfame potassium. Yum!
This kind of viral advertising and "grass-roots" marketing is becoming increasingly common in an environment saturated with useless products, drinks and food. It's legal and possibly quite effective, though ethically suspect.At the time, I agreed, adding a comment to the post that said:
On the other hand they're skating on thin ice here. When I read the post (without knowing it was about Coca-Cola) I thought it was satire. Wouldn't take too much to turn it into a big PR mistake for Coke. Are you listening Adbusters? Billboard Liberation Front? CNNNN?And I pretty much forgot about it. Smirked whenever I saw the billboards but otherwise became immune to the branding in public spaces where the product has blended in with all the other loud shirts.
Hi 'Ms Fits'.This was followed by a disclaimer at the end saying:
I reckon these days everyone's far too worried about responsibility in general. Me and my mates have been reading about this great thing called "The Zero Movement" and now realise that what we really need is zero responsibility.
We've been inspired to put together a bit of a site about it, so if you want to read more then head over to thezeromovementrocks.blogspot.com.
PPS. And before anyone asks - no, we're not affiliated with the Coca-Cola company or anything like that. We love the new Coke zero, but we're definitely NOT on their payroll. We're just a couple of regular blokes who are really into the zero movement philosophy. Are you?And that, dear readers, is where I started to become interested again. This sort of behaviour deserves to be lampooned right through the blogosphere, in my opinion. It's like those silly Sony people using that feeble paint by numbers grafitti to get some street cred - I mean, GAWD - who the hell advises these clowns? So anyway - until yesterday I was still chuckling, thinking it'd be fun to do a parody and making a mental note to myself to think of something suitable.
While groups like the Electronic Frontier Foundation, FreeCulture and Downhill Battle are growing, intellectual property issues still don't command the same kind of attention as other progressive mainstays. But if the public doesn't start agitating for reform, Americans are going to find themselves increasingly at the whim of the large corporations who own the ideas that form the foundation of the American economy.Intellectual property may not be as sexy as Angelina or Brad, but it'll screw you in places you don't even know you had. So do something.